Why Prastut ?
Perceptive, Powerful, Precise
We use our perceptive and analytical skills to deliver Powerful and Precise business solutions to our clients. We unravel the utmost potential.
We are witnessing unprecedented and uncertain times since the start of the year 2020. Market research by definition is the science of assessing the uncertainty – consumer behaviours not known, products concepts and ideas not tried, strategies and approaches not imagined and recommending optimal and feasible solutions for the client’s business growth plans.
Prastut is a market research based strategy consulting firm that brings a valuable perspective to all business processes to make informed decisions, be competitive and achieve better outcomes. Every opportunity buried under tons of data layer by layer is like a treasure to us to come up with winning insights that enable playing business risk successfully.
In short, we help our clients to be the best they can be with our incisive and in-depth data quality and razor sharp analytics.
What we do
Primary Market Research
We gather primary data or information through qualitative research methods as well as quantitative research methods.
Read More
Advanced Analytics
Prastut offers a suite of traditional and digital analytics solutions to generate superior business insights. Prastut offers a suite of traditional and digital analytics solutions to generate superior business insights.
Read More
Business Advisory
Prastut Business Advisory services are a result of years of experience and primary interactions with over one million respondents belonging to diverse ethnicities, demographics, and geographies.
Read More
Market Intelligence
Our customer intelligence analysis helps you engage with the right customers at the right time to generate the collective wisdom you need to grow your business.
Read More
Communities Panel
Prastut has built a robust panel of 1 million + SEC A and B customers across different metros, Tier I, Tier-II and Tier III cities and Rural markets.
Read More
Mobile Market Research
Smart phones and tablets is a blizzard that has taken over the globe. These devices have been the life line during pandemic and also prior to the pandemic consumers were using them for many applications..
Read MoreOur Methods
Perceptive, Knowledge, Extraction
We provide end-to-end research solutions from the Problem Definition Stage to the Research Design, Execution and Data Analytics phases.
We follow a structured method with continuous capability building of both people and technology. Our process uses pioneering practices and innovative data collection methodologies.
We provide customized research focusing on the ground reality and juxtapose it with the market and socioeconomic trends to eventually convert it into meaningful knowledge followed by insight extraction to enable the client make "informed decisions".
Our inter disciplinary team is dedicated to delivering the best technology, expertise and vision required to help our clients in the decision-making process.
Perceptive
We uncover sustainable new insights through our eye for detail and patterns..
Knowledge
Insights are transformed to meaningful and relevant conclusive evidences.
Extraction
Conclusions lead to actionable decisions
