About Prastut Consulting

Prastut is an exotic blend of new age and traditional market research.

Founded in the year 1998, Prastut has pioneered new data collection methodologies and has reached the “real” consumers through a “Never-Say-Die” attitude, a fierce determination that at under no circumstances should we quit our efforts.

If there is one way of doing it, do it, we have adopted new data analytics and data management tools and techniques always driven by our vision of providing an actionable research output for our client’s decision making.

Over our last 24 years in the market research industry we have worked with an assortment of globally renowned brands for B2B as well as B2C engagements.

Our Values

Our guiding principle for every research whether B2B or B2C is the human element we respect in all our respondents. Research is not merely a task of getting data and insights but has a bigger picture of understanding the ever evolving social fabric and business dynamics. It is when these dots are connected with the data that the real opportunity for business can be identified.

Our deep entrepreneurial tenets having roots in five generations of entrepreneurs has led to the emergence of an Optimized organizational structure that is flexible, dynamic and efficient. Our senior team members are carefully selected to lend versatility and optimized productivity for quick turnarounds to every research project. We also believe in being a lean and mean organisation that is not burdened with unreasonable overheads and profit goals.

Our Vision, Values and Optimised Approach is the Need-Of-The-Hour in the uncertain times prevailing across the globe.

Our four pillars of continued success for Prastut.


  • Innovation


  • Quality


  • Trust


  • Social Responsibility

Sangeeta Agrawal

Founder and Research Director

The company was founded in 1998 and is headed by Sangeeta Agrawal: (Founder Director) IIM-Ahmedabad.

Sangeeta is a business focused professional, having extensive experience in market research, consulting and academia. Her professional career spans across 30-plus years of experience in market and consumer research, business intelligence, market entry strategy and business performance turnaround.

She uses her critical thinking, data crunching and advance research capabilities to correlate key data and insights from the consumer and market trends with the larger picture for the industry/business to derive new segments and opportunities for business growth. Her strengths include breaking down complex problems into simple, measurable solutions, building things from scratch and growing them into profitability, ethical leadership, strategic vision and a razor sharp focus on the constantly shifting market research industry.

As a business leader she is at the forefront to use the latest state-of-the-art technology tools for more efficient working of the business. This has involved visioning, planning, building and mentoring teams and thought leadership.

  

Pradeep Agrawal 

Director - Data, Technology and Finance
 

Pradeep Agrawal is the anchor for the company, amidst all the chaos of project deadlines, operational bottlenecks and other surmountable and unsurmountable challenges that come with each market research project, Pradeep provides the much needed calm with his high coolness quotient.

Pradeep brings with him decades of experience with Technology and Data. Pradeep is a production person at heart - A Mechanical Engineer from NIT, Rourkela followed by a Post Graduate from IIT–Delhi. Pradeep has a deep sense of business acumen which has been honed at the family business during his 20 year tenure as a Director at Coirfoam India Pvt. Ltd.

At Prastut since more than 15 years, Pradeep has been at the forefront of Technology Innovations. He has spearheaded the Automation of Data, Online Surveys, Predictive Dialling, Mobile App Development for Audits, Time and Motion Studies, Big Data Analytics, Dashboard making, etc.

Pradeep is passionate about Data Mining and has successfully worked on data from the large sample surveys conducted by Prastut. The data has been analysed, sliced and diced into an array of multiple rows and columns through astute syntax file planning and preparation. Our fast project turnarounds are easily managed due to readiness of the data analysis team to work on the data through prior programming.

Pradeep had brought to fore his creativity with data through adopting lateral methods to obtain new data points for correlation.

Pradeep also serves as the Finance Director for Prastut with a sharp eye on sanctioning project expenses optimally, vital for the successful delivery of any project.

Pradeep is an adventure seeker, loves to drive, explore new places, go for long walks and keeps everyone in high spirits.