Gravitas is an attitude, character trait and self-expression skill that is deliberate, compels attention and commands respect from others.

Gravitas denotes dignity and importance.

Gravitas is Prastut’s endeavour to responsibly contribute to the community at large and girls and young women in particular to improve their health status, support their educational attainment, equip them with livelihood skills and become gainfully employed and encourage them to lead a life of dignity with their heads held high.