Key Driver Analysis
Illustration - PQR India Front line Sales Team (Client Name kept confidential) Engagement Survey
Go-to-Market Assessment Framework
Relative Importance of Parameters
Indexing all parameters to parameter having highest independent correlation (Proxy variable for Importance) with Engagement (Figure 1)
Identification of Key Driver – ALL INDIA
- PBR is the KEY DRIVER
- It has the maximum marginal impact on Engagement
- It forms the basis of the cut off of importance at 45.8% which is for PBR
Actionable Matrix – ALL INDIA
Key Driver
- Relative Importance has been derived using multiple regression
analysis with Employee Engagement as the dependent variable and
each of the Parameters as Independent variable.
- Since PBR has been identified as the Key Driver and its importance is
45.8%, the demarcating line for LOW and HIGH importance has been
put at 45%.
- Performance is based on top two box relative scores taking 70% as
the cut off for LOW and HIGH performance.
- Relative Importance has been derived using multiple regression analysis with Employee Engagement as the dependent variable and each of the Parameters as Independent variable.
- Since PBR has been identified as the Key Driver and its importance is 45.8%, the demarcating line for LOW and HIGH importance has been put at 45%.
- Performance is based on top two box relative scores taking 70% as the cut off for LOW and HIGH performance.
