Market Intelligence

Our customized intelligence analysis helps you engage with the right customers at the right time to generate the collective wisdom you need to grow your business.

We consider this entire ecosystem and the impact of the same on decision making. It then enables our clients to take decisive action that has shown to have a tangible and desirable impact on their growth trajectory.

We carefully understand what a company needs to solve a business problem – it could be a mix of competitor intelligence, consumer profiling, mystery shopping on the company’s own outlets or competitor customer benchmarking.

We assess the information needs, collect the data required and apply a diagnostic approach to the diverse data.

Market Intelligence Tools

  • Business and Secondary research – Syndicated Published Sources: Government and Industry bodies

  • Primary Market Research – Qualitative, Quantitative Surveys

  • Market and Competitor Surveys

  • Social Media Mining – Blogs, Facebook, Twitter feeds

Market Intelligence Report

  • Market Opportunity Assessment – size, growth, key segments, attractive segments, market potential, critical success factors

  • Competitor Assessment– SWOT, Customer Profile, Gap Analysis

  • Brand Positioning Assessment– Gap Analysis, Perceptual Mapping, Brand Equity measurement, and Customer Touch Point Experience