Our Team
Team Prastut is a mix of extremely ambitious minds driving informed decisions across global enterprises.
We derive our energy from helping the world's leading brands to transform their vision into reality.
We believe in hiring the best talent and have over the years built a committed team with diverse backgrounds be it academics, lifestyle, beliefs, and experience.
With exceptional credentials and a collaborative working environment sans inhibition and fear, our team delivers on its commitments.
Our clients rely on our inherent curiousity, burning passion and hands on approach to bring out a great collaborative effort among both teams.
Sangeeta Agrawal
Founder and Research Director
The company was founded in 1998 and is headed by Sangeeta Agrawal: (Founder Director) IIM-Ahmedabad.
Sangeeta is a business focused professional, having extensive experience in market research, consulting and academia. Her professional career spans across 30-plus years of experience in market and consumer research, business intelligence, market entry strategy and business performance turnaround.
She uses her critical thinking, data crunching and advance research capabilities to correlate key data and insights from the consumer and market trends with the larger picture for the industry/business to derive new segments and opportunities for business growth. Her strengths include breaking down complex problems into simple, measurable solutions, building things from scratch and growing them into profitability, ethical leadership, strategic vision and a razor sharp focus on the constantly shifting market research industry.
As a business leader she is at the forefront to use the latest state-of-the-art technology tools for more efficient working of the business. This has involved visioning, planning, building and mentoring teams and thought leadership.
Her mantra for success:
The Devil Lies in the Details.
Sangeeta is a published author with two books - "Real Time Strategic Management" in April 1996 by Global Business Press and "Marketing Research-Concept and Cases" in November 1994 by Global Business Press and also numerous white papers.
She is also an avid reader of articles, research papers and blogs on economics, changing consumer behaviors, ethnicities and market responses. She practices work life balance through deep interest in Indian religious scriptures, shlokas, mindfulness and yoga.
BINAY SINGH
Chief Research Officer
"Never dream for success just work for it." With the virtue of working hard and walking with the team together to achieve the success, Binay has astutely handled mega research projects in the field of Real Estate, Infrastructure and Education in last 15 years.
Binay is any client’s dream, he is ever ready to respond to client queries, hand-hold clients through the research explain them about the field realities and bring forth amazing insights through his grass root level involvement with every project. He has led and delivered a very challenging nationwide primary research covering more than one lakh households to the utmost satisfaction of the client. Binay is connected with the Operations teams, Data teams and Top Management to cohesively integrate and deliver projects to the client’s delight. His passion for market research leaves him little time for other pursuits.
BARABABU SINGH
National Field Manager
The art of communication is the language of leadership. Barababu Singh, a dignified personality coupled with an amicable nature, has given his 30+ years’ experience in handling all ground level field work in the remotest villages across all States in India.
He brings the research alive with his avid interactions and keen observations across research locations. He has a knack for dealing with multiple project teams with ease and coming up with the best from them. Barababu has travelled the length and breadth of the country and is familiar with every street, mountain and river he has visited. He is a live Google map for the team. He is able to strike a chord with the project respondents who instantly warm upto his extremely engaging stories. All research studies in Prastut have an element of Barababu that makes them truly rustic and realistic. Barababu’s greatest passion is traveling to new places and imbibing new cultures and cuisines.
JAIPRAKASH YADAV
Manager Data Operations
"Productivity is never an accident it is always the result of a commitment to excellence, intelligence planning and focused effort."
Jaiprakash is a master of handling all Prastut resources available with him. He facilitates the smooth functioning of the office and our projects. He handles his all responsibilities with self-assurance and confidence. His enormous experience and humanitarian approach is a source of great motivation to the team. Jaiprakash manages the Prastut team of analysts, researchers and field investigators and support staff. He is constantly on call with Prastut’s 100+ regional associates spread across all major cities in India and other vendors used for variety of research needs. He is the vital link between the Operations Teams and the On-Ground teams in terms of making travel and logistics arrangements and providing tools like cameras, recorders, laptops for conducting of the projects seamlessly. Fondly addressed as Jaypee, he is an avid gardener and nature-lover.
SANDEEP TANWAR
IT and Systems Maintenence
No beauty shines brighter than that of a good heart. In fact, Sandeep manages the heart of Prastut, that is, the data collected for all the projects.
He also looks after the computer hardware and provides technical assistance. He is soft spoken with an endearing quality. He is in the forefront for making all festivities in the office grand and joyful.
TANISHA SHARMA
Senior Researcher Brand, CSAT, NPS
With her amazing journey of 3 years in the organization she has the ability to direct individual accomplishments towards organizational objectives. She is inquisitive about customer’s behavior and expert in client handling with patience. She also contributes in query resolving and managing new projects.
PRINCE THAKUR
Lead Survey Statistician
Prince helps to develop robust statistical methodologies to ensure the validity and reliability of survey results, guiding the research team in data collection and interpretation.
Additionally, he provides inputs on sampling techniques and data analysis, ensuring that findings are accurately represented and actionable.
PRAVIN KUMAR
Operations Manager
Pravin is responsible for streamlining processes to ensure efficient project execution and resource allocation.
He oversees day-to-day operations, monitors project timelines and budgets to optimize performance and address any issues that arise.
NEHA THAKUR
Consultant
Neha leads the development and implementation of studies focused on social impact, specifically aimed at enhancing women and child health and driving social and behavioural change initiatives.
With over a decade of experience in the field, she is adept at crafting research strategies that yield valuable insights. Through her work, Neha aims to create meaningful improvements in the lives of mothers.
